We have found that Google favors virtual imaging over flat digital photography, with a 2:1 ratio preference of thumbnail display. In other words, when a business has a virtual tour tied to their Google My Business listing, Google will display those 360 thumbnails over traditional photography. On the same note, Google virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps. More importantly, because virtual tours are popping up on business listings and real estate websites, more and more customers expect them. According to Google, the majority of people want virtual tours today, with 67% of surveyed participants saying they want a virtual tour when looking at a listing. In 2015, Google commissioned an independent study of the effectiveness of virtual tours. This study found:
“Virtual Tours Help Double Interest In Businesses”
Those who view a listing or product with a virtual tour are twice as likely to be interested in booking a reservation there or purchasing something from a business. Virtual tours get over five million visits a day because they spark interest and are an important component of the decision-making process for customers. Naturally, people spend 5-10X longer on websites with an embedded virtual tour than those without. 360 photos and virtual tours are sources of deep engagement, especially when combined with hotspots and meaningful content. Contact Great Idea today to schedule your 360 tour today.